ABOUT US
our story
In a village surrounded by rolling hills, Samuel and his daughter Amelia faced a distressing problem: Her once radiant hair was thinning rapidly. Samuel's global quest for a remedy took him from Asia's ancient temples to Europe's labs, yet answers remained elusive.
In a Moroccan market, hope flickered as he encountered Amina, selling golden argan oil. This oil, extracted from Morocco's argan trees, had restored hair and skin for generations. Skeptical but hopeful, Samuel sent some to Amelia. The oil worked wonders, replenishing her hair's shine and strength, sparking joy in her heart.
Fueled by this success, Samuel founded "Argan Deluxe." His commitment to quality and love for Amelia revitalised not just hair, but also women's confidence worldwide. This tale of a father's devotion became an inspiration, and he decided to establish a company that offered 100% Argan Oil infused haircare range by the name Argan Deluxe. That further branched into Jalea Deluxe, Macadmeia Deluxe and Keratin Deluxe.